When pitching a guest blog post, it’s essential to have all the angles covered. You need to pitch your ideas clearly and concisely, while also making it easy for the blogger to say yes. This means you need an easy-to-read pitch email so they can see why your blog post is a good fit for their site and check if you cover any areas that might be off limits for them (e.g., sensitive topics, personal details about their blog or readers). The last thing you want is to spend hours pouring over your pitch, only to find out that it’s not quite tailored enough. You must understand what makes a guest blog posting services pitch and how you can use this information every time you create one in the future. Let’s get started.
Check the Blogger’s Guest Post Guidelines
Before you even write the pitch, you must take a quick look at the blogger’s guest post guidelines. If you get this part wrong, you might end up losing out on a valuable opportunity for your blog. Guest blogging is a great way to build relationships with other bloggers who can help drive traffic to your site. You can find out if the blogger has specific guidelines for guest posts by looking at their “Write for Us” or “Guest Post” page in the “About” section of their website.
You can also ask the blogger directly if they have any requirements or tips they recommend. This shows the blogger that you’re serious about creating a valuable guest post and that you care about following the right guidelines. If the blogger has guest post requirements, make sure you follow them as closely as possible. If you don’t, your pitch could be rejected right away.
Get to know the blogger and their readers
Next, you want to do a quick review of the blogger’s most recent posts and articles. This will not only help you to understand their readers but will also give you some insight into what type of posts they like to publish. You can start by looking at the blogger’s most popular posts and some of the latest articles on their blog.
This will give you a better idea of what content resonates with the blogger’s audience, allowing you to better tailor your guest post. Now, you mustn’t judge their past work based on your own opinions. Instead, you want to focus on what their readers like and dislike. Why? This will give you a better idea of how you can tailor your content to match the blogger’s audience.
Provide a brief outline of your guest blog post
Next, you need to provide a brief outline of your guest blog post. You can do this in one or two paragraphs, as this will give the blogger a quick overview of your ideas. This is especially important if you’re pitching multiple guest posts for different bloggers. You want to make sure that each guest post is as tailored as possible, so you need to provide a summary of your ideas. When writing your outline, make sure you include the who, what, when, where, and why of your post. Some bloggers will ask you to write a summary of your post, so your pitch must have these elements.
Mention the benefit for the blogger’s readers
Next, you need to talk about the benefit of your guest post for the blogger’s readers. What are they likely to get out of it? You’re not just pitching to the blogger here, but also their readers. And while you don’t want to go overboard with this part of your pitch, it’s important to show the blogger that your guest post is valuable for their readers. If you can show the blogger that your guest post will provide value for their readers, you’ll make it a lot easier for them to say yes. You must tailor this part of your pitch based on the type of post you’re offering.
Finally, you want to conclude your pitch by asking the blogger if they’d like to see your guest post. You can also use this section to let them know about any sensitive topics you plan to cover, such as controversial topics or taboo subjects. You can do this by letting them know that you want your guest post to be as relevant and useful to their readers as possible. Let them know that if there are any topics they shouldn’t cover, you’d be happy to write another guest post to use instead. This shows the blogger that you’re serious about your guest post, but that you also respect their decision as well.