The success of a business and its profitability depends on many different factors – risk calculation, investment plan, thoughtful name, market conditions at a particular point in time, and much more. The logo plays an important role in the success of a business. Thanks to a thoughtful logo on an information and advertising stand, a banner in a post on a forum or on a social network, on souvenirs, a person receives all the important information about the activities of the company, sports team, event. Designing a logo is not an easy task, it takes time and effort. Only in this case, you can be sure of getting a quality product that will help the business become promising.
What is a logo
The logo looks like a small picture with or without text. The logo consists of the following elements:
– background, colors should be chosen in accordance with the psychological perception of the company’s activities by a person, for example, white means purity, black – firmness and firmness, red – drive and dynamics, green – love of freedom and peacefulness, purple – wealth and luxury;
– the central symbol, outlines of cultural and historical sights, geometric figures, plants and animals, natural objects and phenomena (sun, sea, rainbow) can be used;
– text, this is the name of the company or sports team with a slogan or motto;
– the font of the text, it is rational to use a universal one (according to statistics, 80% of companies use a regular font), complex lines do not allow a person to read the text calmly, you have to put a lot of intellectual effort.
The characteristics of a good logo include brightness to attract attention and stand out among the rest, informativeness and understanding by a person of the company’s field of activity, simplicity for long-term memorization (it is necessary to follow the rule – no more than 5 elements in the form of colors and symbols) and unusualness for subconscious deposition in head. Examples of good logos include the Twix brand – there is a name and bright letters, the Pepsi brand – unusualness and symbolism.
How to make a logo online
In the digital age, you can create a logo in real time. Use digital tools. One of the best tools is a logo generator called Turbologo. The resource contains a high-quality database of color schemes, symbols. It is completely free, has a simple and intuitive interface, programmers have worked on technical optimization and data protection. The process of creating a logo can be represented as the following steps:
- Analysis of competitors’ logos, taking the most successful decisions for yourself, while copying should be avoided;
- Determination of symbols representing the company, it will be difficult for one person, involve a team for brainstorming, people should be of different gender and age, education level and income;
- Designation of background colors and symbols in accordance with psychological perception, for example, beige is suitable for hardware and decorative stores, blue for travel agencies, red for sporting goods stores;
- Thinking about the text and font, there are logos without it, small and medium-sized businesses are not recommended to do this, only the largest and most famous companies can afford to remove the inscription from the logo;
- Obtaining several finished products, conducting a sociological study to determine the attractiveness of logos, it is necessary to ask the following questions – “Do you like the logo, would you buy a product in a store with such a logo, do you like the color scheme of the background, what does the symbol represent?”;
- Choosing the best logo, adjusting it in accordance with the data obtained in the process of sociological research;
- Checking the scalability of the logo, it should look equally beautiful on an advertising banner on a social network, on souvenirs and in many other places.
Any company needs a logo for successful business development. The logo consists of a background, symbol, text. A good logo should be bright and memorable, informative, original. To create a product online, digital tools are used, the optimal resource is a logo generator called Turbologo.