Many marketing trends nowadays are focused on social media channels. However, old-fashioned email marketing is still as relevant as ever. Numerous researches show that a single well-planned email marketing is more efficient for converting leads than social media platforms like Facebook and Instagram.
That is the main reason why for many companies email marketing is a crucial strategy and companies try different tactics to grow their email lists to build strong data of potential leads.
But what exactly is an email list and how can you grow it?
Email Lists: Why Are They Important?
List building or growing is a process of using different tactics to gather email addresses of potential leads from the visitors to your website. This is mainly done to create a big database of leads companies then can send unique offers to. However, email list growth is a pretty challenging process and can’t be done by trying just one technique.
Now, let’s see what tactics work best for email list building.
How To Build Email Lists?
1. Use Various Signup Forms
Many businesses use a simple signup form in the sidebar of their website to gain new subscribers. While this is the basic step of building email lists, your plan can’t be solely based on it.
No matter who you are – just a fresh small business or an official like the European funding network– you need to develop some new tactics to improve your results.
Some of the easiest ways to do so are to have different signup forms across your website. For example, you can have a floating bar to appear whenever a user scrolls past your sidebar form. Or you can have a popup box for those users who want to leave your website without subscribing to your newsletter.
2. Organize Giveaways of Important Content
Guidelines, diversity books, ebooks and instructions – every business has some quality free information their leads will come to love and value. So, why not use this perfect opportunity to grow your email list?
Instead of putting this precious information out there in the wild, ask your leads to subscribe to your newsletter instead. This way, you will gather a database of potential clients who are already interested in your brand or products and are ready to spend their time to get to know you better.
3. Create How-To Videos
Video content is now one of the leading marketing tactics used by many businesses. And you should totally get behind!
If you want to build your email list via video marketing, then you should try to create how-to videos. Those types of videos work especially well for businesses who offer some type of services like tools for collaboration but they can also work for eCommerce platforms when done right. For example, if you have a makeup line, you can create videos to show the best way of using your products or some beauty secrets.
Either way, making explainer videos is one of the best ways to grow your email list if you turn your videos into series and make them available only via email subscription.
Final Thought
Email marketing is one of the first digital marketing strategies. It was effective in the past and it is still as effective now.
Many businesses nowadays tend to ignore its power, but when done right, email marketing can boost your sales like no other marketing technique out there. But you need a quality database for this technique to work. Fortunately, you can build your email list ust fine if you follow our little tricks mentioned above!
